Social media have long become a part of our day-to-day lives, also at FAU. Platforms like Facebook, Twitter and Instagram connect millions of people with each other and make it possible to communicate in real time with the target audience. FAU uses various channels, above all to communicate with students, prospective students, staff and alumni. An overview of the central FAU channels is available here:www.fau.info/social-media. Below are some recommendations about how to use and deal with social media.